E-commerce & tech
High-level numbers show sales. Detail shows profit.
After ten years of growth, new customers were declining and margins were under pressure at On That Ass.
Client
On That Ass
Industry
E-commerce & tech
Service
Analytics & Financial Modelling
Market
Europe
The challenge
A decade of growth, then the curve flattened
Over ten years, On That Ass had built an impressive subscriber base across Europe. But growth had started to stagnate, with monthly new customer numbers declining and operating margins coming under pressure.
Leadership knew something had to change. But without knowing which countries and customer segments were actually profitable, they couldn’t decide where to double down and where to pull back.
“POINT05 helped us gain valuable strategic insights and concrete tools to facilitate our data-driven way of working.”
Jorn & Maurice, Founders, On That Ass
The approach
Connect KPIs, model the future and track progress
In three months, we delivered three interconnected tools: a picture of where profitability came from, a forecast of where it was going, and a live dashboard tracking actual performance against the plan.
We built a customer profitability analysis across all European countries, including CLV calculations and retention rates. This delivered insight into the main profit drivers within the existing customer base.
We used these profit drivers as the foundation for a bottom-up financial forecasting model projecting revenue, costs, and EBITDA three years ahead.
We designed and implemented a metric tree connecting the financial model's targets with month-on-month actuals for continuous performance monitoring.
This resulted in an automated weekly/monthly report for management and investors providing a clear breakdown of financial performance.
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