CLIENT CASE STUDY
Parfumado was growing fast across five European countries but making decisions in the dark. We helped them build the platform, the tools, and the data-driven culture required to scale. Taking them from mountain of manual processes to fully automated reporting and product recommendations.
A partnership that makes scents
CLIENT
Parfumado
INDUSTRY
E-commerce
SERVICE
Data Platform and Integration
STACK
Snowflake, Python, dbt, Claude, Tableau
MARKET
Europe
THE CHALLENGE
Parfumado built a fast-growing subscription business across five European countries, but its data capabilities hadn’t kept pace. Critical insights were manually stitched together from backend systems, marketing platforms, and payment providers—a time-consuming process that often produced inconsistent and unreliable results.
They had been working with an external data partner that wasn't delivering. The plan was to bring everything in-house, but they lacked the internal technical expertise to execute.
Marketing, Finance, and Operations were each flying blind in their own way. They needed someone who could build the data platform quickly, make it reliable from day one, and structure it so it wouldn't require a large internal team to maintain.
Valuable data, no proper way to use it
WHAT WE DID
Build what you need and scale gradually
Together with Parfumado's management team, we mapped out the key decisions each department needed to take. We then built the data platform around those needs, not around technical ambition.
Our working principles throughout the project:
Listen to business stakeholders to separate real needs from nice-to-haves
Fix one department at a time to prevent delays
Never compromise on testing, reliability is non-negotiable
Enable self-service analytics wherever possible
By adhering to these principles we managed to radically transform the way data was used within the company.
After building the fundamentals, we stayed on to help build an internal data team that could carry the platform forward independently.
THE RESULTS
What a data driven business looks like in practice
10
source systems connected into one source of truth
3
departments (Marketing, Finance, Operations) using reliable data on a daily basis
1.000+
automated product recommendations generated per day
“
Working with POINT05 has been great. Their hands-on approach, technical knowledge and business sense quickly got us on the right track. Their solution is cost effective and does not require a full blown data team to manage.
Martijn van rooy - Co-founder