CLIENT CASE STUDY
Getting a grip on sales channel performance
STOX Energy Socks had built a fast-growing multi-channel business, but without a solid data foundation, keeping track of performance across channels and countries was becoming unmanageable.
CLIENT
STOX Energy Socks
INDUSTRY
E-commerce
SERVICE
Financial and Operational Insights
MARKET
Europe, Middle East
THE CHALLENGE
Managing five channels by hand. Slow and unreliable.
STOX Energy Socks had built a solid multi-channel business. Selling through their own webshop, multiple online marketplaces, and a B2B channel across more than ten countries. But their reporting hadn't kept up.
Key financial metrics like contribution margin per sales channel, gross margin per country, and revenue split between new and returning customers were all managed in Excel, assembled manually from separate downloads out of each source system. Comparing actuals against the business plan was a time-intensive process that was always slightly out of date.
Stock management was another pain point. Without reliable insight into stock trends, preventing shortages meant relying on gut feeling rather than data.
WHAT WE DID
Connect everything, start delivering, build from there
We agreed on a clear goal upfront: an automated breakdown of contribution margin per sales channel and country, and reliable stock level monitoring to prevent shortages. Everything else was secondary.
We connected source systems one by one using a modular approach which meant the first reports were ready within several weeks.
That early visibility let STOX give detailed feedback as we built, improving the quality of everything that followed.
THE RESULTS
Data that finance and operations can use to optimize their business
€100k
saved through better insight into price discounts
2x
fewer stock outs and daily updated insights in stock levels across warehouses
5x
faster financial reporting across all channels